Subject: SBCC AGI page launch
From: Gael O'Sullivan <[email-masked]>
To: All IHD <[email-masked]>
Date: Tue, 04 Aug 2015 16:48:09 +0000

Hi everyone,

We have been hard at work populating our AGI page with lots of resources, research and tools to help us do our jobs better and stay abreast of our rapidly changing field.   AND, we now have a discussion board
feature on our AGI page so we can easily share thoughts, questions, develop dialogue threads, etc. No longer will you have to worry about digging through your email history to pull out a

creative piece of advertising to show your friends, or waste time finding the

latest research in behavior change to become a self-educated expert.

We are hoping that the members of our community will
change their behavior and start being active participants through our AGI page and its different features.  All Abt employees have contributor status to the

Social Marketing Behavior Change page, so now you can switch from being a passive consumer to an active user! After all, communication is a key component of BCC.

Now we all know that change is hard, and you might need a small incentive, or

nudge, to follow through…so we are offering an incentive to change!

We will reward one lucky member with a *million dollars* (ok it’s really a FASCINATING BOOK but it will give you a million dollars’ worth of insight).  The award-winning, bestselling behavior change book,
Nudge, can be easily sent globally, so take heed those of you in the field! From now until
September 1st, every entry contributed to the discussion boards will enter you into a lottery where the winner will be randomly selected for the grand prize! Tell us about your opinion on this

Coca Cola advertisement, what you think about these
recent behavior change findings. All uploaded resources under the SMBC page can have embedded discussions, so take the time to browse the site and please feel free to share your thoughts on any and everything! In the spirit of 2-way communication, please
share all ideas for our promotion and for our community going forward.

Thanks for all the great work you do, and best wishes, Gael